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BJORNQORN
creative direction, branding, and illustration for IT snack, BjornQorn, produced in a roller-rink, Skate Time in upstate New York
Editorial: NYT • Huffpost • DIELINEbranding, package design, graphic design, web design, illustration, 2014 - ongoing
"I am obsessed with BjornQorn. It's currently making up about 50% of my diet. Bjorn Qorn's perfect kernels pop into a very, very satisfying-to-eat butterfly shape, and every kernel pops every time! Who doesn't love popcorn? I also love the packaging—whoever designed it has an amazing sense of humor. But I won't spoil the surprise for you... you'll just have to order it to find out."
— Samin Nosrat, author of "Salt, Fat Acid, Heat"
BJORNQORN STORY
My story with Bjorn, Jamie, and Stephanie is like a graphic-design rom-com. I’ve been working with them for over 10 years which has led to becoming their full-time Creative Director in 2026. BjornQorn is solar-popped popcorn made in a roller rink in upstate New York, so the brand needed to be as playful as its origin story. Since 2014 I’ve led its creative direction, branding, packaging, web design and illustration. The work has been covered by The New York Times, HuffPost and The Dieline, and Samin Nosrat wrote that “whoever designed it has an amazing sense of humor” – a highlight of my career. I agree with Samin, and think their Kernel box is one of the best things I’ve ever made.
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